Just a few months back, Reuters declared ChatGPT as one of the fastest-growing apps in the world. They weren’t wrong. Over the last 6 to 8 months, we’ve seen ChatGPT’s rise and boy, it has been astronomical. From being a cool tech phenomenon, it’s now at the heart of serious discussions around AI’s impact on different industries.
Among the many uses of ChatGPT, one that’s really caught the imagination of businesses is its application in sales. Yeah, that’s right, ChatGPT for sales!
Right from creating a strategy to identifying common pain points of your prospects, there are multiple use cases for AI in the world of sales.
So, today, let’s dive into how you can leverage this tech marvel for your B2B outbound sales efforts.
Trust me, this is gonna change the game!
Will ChatGPT replace sales reps?
“Will AI take away SDR jobs?” Now, how many times have we heard that one?
Here’s my two cents – If you look at it; AI tools like ChatGPT are the Robin to your Batman or even the Watson to your Sherlock.
They are here to assist, not replace.
Sales is more than just numbers and scripts. It’s about empathy, relationships, strategic thinking – areas where our good old human skills are still the undisputed champs.
So, SDRs, breathe easy. Your jobs are safe.
The Role of ChatGPT in Outbound Sales
This is where the rubber meets the road.
Having adopted ChatGPT and generative AI into our workflow a few months ago, we’ve discovered a couple of amazing use cases for the technology.
To answer your question – “How can you use ChatGPT for outbound B2B lead generation?”, here are a few interesting ways you can use ChatGPT to power your outbound sales process:
- Researching target industries and ICP: Feed in the industry and the Ideal Customer Profile (ICP), and sit back while ChatGPT whips up a rich profile for you.
- Personalizing your outreach: No one likes a robotic, canned email. Using ChatGPT can help you craft tailored outreach emails that make your prospects feel seen and valued.
- Analyzing sentiment behind common prospect queries: Here’s where it gets cool. ChatGPT can sift through queries, giving you a pulse on what your prospects are feeling, so you know how to respond like a pro.
- Creating your B2B outbound lead strategy: Based on its extensive knowledge base, ChatGPT can guide you in crafting a winning lead strategy.
- Creating a personalized content strategy for LinkedIn: It’s all about relatability on social media. With ChatGPT, you can create compelling content that hits home with your audience.
- Providing sales coaching and training for B2B teams: Imagine having a coach at your beck and call, ready to share insights round-the-clock. Yeah, ChatGPT can do that! By feeding the LLM with enough data, you can use ChatGPT for sales education and training.
- Creating a lead nurturing strategy: Turning a prospect into a customer is no cakewalk. ChatGPT can help you devise a strategy that nurtures leads effectively and keeps them warm.
- Doing competitive research: In the sales world, if you snooze, you lose. By using ChatGPT for sales, you can easily generate unique insights about your competitors. Identify gaps in their strategy and use those insights to get ahead of the curve.
Using ChatGPT for Cold Emails
Another exciting use case of ChatGPT for sales that we’ve found to work extremely well is to write high-converting cold emails.
Truth be told, emails are pretty much the unsung heroes of any B2B sales outreach.
They possess the power to initiate meaningful connections and open doors to potential customers.
While often overlooked in favor of other communication channels, cold emails allow you to reach out directly to decision-makers, introduce your products or services, and spark interest where none previously existed.
That being said, writing sales emails is a time-consuming process – with sales representatives often spending 21% of their day drafting emails to prospects.
From enhanced personalization and automating repetitive tasks to crafting effective email sequences – adding ChatGPT to the mix can be your secret weapon to generate consistent demand for your product or service.
Tips to Use ChatGPT for Cold Emails
Here are a few helpful tips to craft personalized cold emails with ChatGPT for your B2B sales outreach and lead generation efforts:
- Understand Your Audience: Before starting, have a clear understanding of your target audience’s pain points, needs, and preferences. This will help you personalize your cold emails effectively.
- Gather Relevant Information: Collect all the necessary information about your prospects, such as their industry, job title, company size, and challenges they might be facing. This data will assist ChatGPT in generating more tailored content.
- Leverage ChatGPT for Content Creation: Utilize ChatGPT as a writing assistant for crafting your cold email content. Input prompts like “I’m reaching out to discuss how our solution can help you with [specific pain points or challenges in their industry].” ChatGPT will generate engaging paragraphs that align with your message.
- Inject Personalization: Use the information gathered earlier to personalize the content further. For example, include the prospect’s name, company name, or reference a recent industry event. This personal touch helps establish a connection and shows that you’ve done your research.
- Craft an Attention-Grabbing Subject Line: Use ChatGPT to brainstorm subject lines that will catch your prospect’s attention. Experiment with different options and try to highlight the value or benefit they can expect from your email.
- Include a Compelling Opening: The first few sentences are crucial in capturing the prospect’s interest. Ask a thought-provoking question, share a relevant statistic, or address a pain point. Let ChatGPT suggest engaging opening lines that resonate with your target audience.
- Focus on Value Proposition: Clearly communicate the value and benefits your product or service offers. Explain how it addresses the prospect’s challenges or improves their business outcomes. ChatGPT can help you articulate unique selling points effectively.
- Provide a Call-to-Action (CTA): Directly state the desired action you want the recipient to take, such as scheduling a call, requesting a demo, or visiting your website. Ensure your CTA is clear, concise, and compelling.
- End with a Polite Closing: Conclude your email with a polite closing and a professional signature. ChatGPT can provide suggestions for appropriate closings based on the tone and purpose of your email.
- Test, Analyze, and Iterate: Monitor the performance of your cold email campaigns. Analyze metrics like open rates, response rates, and conversions. Use this feedback to refine your approach and iterate on your messaging with ChatGPT’s assistance.
Remember, ChatGPT is a valuable tool to guide your content creation, but it’s important to review and refine the generated content to ensure it aligns with your brand voice and the specific context of your target audience.
With practice and continuous improvement, you can leverage ChatGPT effectively for your outbound B2B lead generation efforts and enhance your sales outreach.
Using ChatGPT API for Cold Email Personalization
If you want to take your ChatGPT sales efforts to the next level, using the ChatGPT API for cold email personalization can be a game-changer. Here’s a quick guide on how to do that:
1. Organize your Prospect Data: First up, get your prospect data organized in Google Sheets. We’re talking names, email addresses, company names, roles – among other details.
2. Set Up the ChatGPT API: Just like before, get the API set up and ready to roll.
3. Use Google Sheets Script Editor: This is where you’ll write a simple script to pull data from your Google Sheets and feed it into the ChatGPT API.
You can find the Script Editor in the Extensions menu. Alternatively, you can use Google Sheets Extensions like ChatGPT for Sheets to seamlessly pull ChatGPT inputs into your Google Sheets.
4. Personalize Prompts: As you draft your prompts, replace the variable information (like name, company, role) with the corresponding cell references from your Google Sheets. This way, the API will pull data directly from the Sheets for each prospect.
5. Run Your Script: Once your script is ready, run it. The result? A bunch of personalized emails generated by ChatGPT, each tailored to a prospect from your Google Sheet.
6. Send Emails: Now all you gotta do is hit ‘send’! Or, automate it with a mail merge tool, because why not?
As evident, combining ChatGPT and Google Sheets for your outbound B2B lead generation is a great way to churn personalized emails at scale.
Using ChatGPT for LinkedIn Outreach
LinkedIn, the professional networking giant, has proven itself to be a gold mine for business connections and opportunities.
With its vast network of professionals, it’s no surprise that B2B marketers and salespeople are always trying to maximize their LinkedIn outreach efforts.
And that’s where ChatGPT comes in, waving its magic wand to streamline and improve your outreach.
Right from writing LinkedIn posts to personalized LinkedIn outreach messages, the subsequent sections will dive deeper into understanding the use of ChatGPT for LinkedIn marketing, alongside some useful prompt ideas.
Tips to Use ChatGPT for LinkedIn Outreach
Here are a few tips to fully utilize the power of ChatGPT for your LinkedIn:
- Personalize your messages: Use ChatGPT to generate personalized introductions and tailored messages for each prospect, highlighting common interests or connections to establish a genuine connection.
- Craft engaging headlines: Utilize ChatGPT to brainstorm attention-grabbing headlines that pique curiosity and encourage prospects to read your full message.
- Use ChatGPT for profile optimization: Utilize ChatGPT to brainstorm compelling summaries, keyword-rich descriptions, and engaging headlines for your LinkedIn profile to attract the attention of your target audience.
- Generate new post ideas: Use ChatGPT to generate ideas for LinkedIn posts that resonate with your target audience, focusing on relevant topics, trends, or challenges in your industry.
- Engage with comments and messages: Utilize ChatGPT to draft thoughtful responses to comments on your posts or messages from connections, fostering meaningful conversations and building relationships.
This apart, you can also use ChatGPT to improve specific parts of your LinkedIn profile (such as the ‘About’ section) making it more persuasive and credible.
Remember, while ChatGPT can assist in generating ideas and content, it’s important to review and tailor the output to align with your brand voice and target audience.
Prompt Ideas To Help You Use ChatGPT for Sales
Here are few sample ChatGPT prompts that you can use to power your sales outreach and B2B lead generation efforts:
For Writing Cold Emails
Cold emails are all about making a good first impression. With ChatGPT, you can create personalized, attention-grabbing cold emails.
Here’s the first, sample prompt for your reference:
- “Imagine you’re a B2B cold email marketer. Now can you help me write a cold email to a potential client in the e-commerce industry discussing our new inventory management software & how it could help them? Keep it to 150 words only”
Based on the prompt, here’s the response I got:
Here are a few others:
2. “Imagine you’re a B2B cold email marketer. Based on this, can you create a catchy subject line for a cold email targeting CFOs of tech startups? Make sure it doesn’t sound too salesy & is well within 50 characters.”
3. “Write a 100-word follow up email to a prospect we demoed our B2B lead generation service to last week. They’re interested in using our cold outreach services in addition to their internal team. Make sure to thank them for talking & add a CTA that makes them respond.”
Here’s the response:
For LinkedIn Outreach
LinkedIn outreach requires a more professional tone, and ChatGPT can help strike the right balance.
Here are a few prompts:
a. “Can you help me craft a personalized LinkedIn connection request for a senior HR executive working at a Fortune 500 firm? I’m selling an HR management software that’ll help them manage their employee benefits programs more efficiently.”
b. “Think of yourself as a B2B lead generation expert and write an InMail message introducing our B2B lead prospecting software to a potential client.”
c. “ChatGPT, draft a caption to promote our latest case study on LinkedIn. Here are a few pointers to keep in mind:”
Keep the language conversational, casual and non-salesy.”
For ICP Research and Creating Buyer Personas
A well-researched buyer persona is the holy grail of effective sales outreach. When used correctly, it can help you start genuine conversations with your prospects, no matter where they are.
Interestingly, a study further suggests that companies using personas acquire 24% more leads with a 56% improvement in lead quality.
This leads to reduced sales cycles and a healthy pipeline of potential customers.
Here at Cleverviral, we use ChatGPT extensively to research the pain points, goals and limiting beliefs of our prospects.
Through these insights (and a little bit of personalization), we’ve been able to ramp up the quality of our cold emails significantly.
That said, here are a few ChatGPT prompts to understand your ideal customers better:
a. “ChatGPT, create a detailed buyer persona for a decision-maker for technology products in a mid-size software development company.”
b. “ChatGPT, list down the pain points of a CTO at a fast-growing SaaS startup in the retail and eCommerce industry in 2024.”
c. “ChatGPT, describe the key characteristics of our ideal customer profile in the healthcare industry responsible for patient data management.”
For Building Your Personal Brand
In a highly-competitive sales environment, a strong personal brand is your best ally when it comes to consistently hitting your sales targets. Building your personal brand online establishes credibility and trust, and showcases your expertise in the industry.
With 92% of B2B customers preferring to engage with salespeople who position themselves as thought leaders, this is an opportunity you shouldn’t miss out.
As your assistant, ChatGPT can also build and maintain your personal brand as a CEO, C-level executive or SDR.
Here are some prompts to start creating a staggering personal brand on social media:
a. “ChatGPT, draft a LinkedIn post sharing my thoughts on the future of AI in sales. Make sure it has an interesting hook, followed by a body and a persuasive CTA. Keep the language conversational, with the audience being B2B founders and VP of Sales at enterprise-level technology companies.”
b. “ChatGPT, write a good, highly persuasive headline for my LinkedIn profile that highlights my value proposition. Here are a few things that it should highlight:”
- [Highlight 1]
- [Highlight 2]
- [Highlight 3]
c. “ChatGPT, compose a compelling Instagram/LinkedIn/Twitter bio for my sales consultant profile..”
For Generating Lead Qualification Questions
Not every prospect you pitch to will be the right fit for your product or service. People don’t just buy because they have a problem – decreasing profits, nearing deadlines or even excess money to burn.
They buy owing to a combination of all the above factors (and many more). This is where asking the right questions helps you qualify leads more effectively.
Here are some ChatGPT prompts to generate qualifying questions to ask your prospects during a sales call:
a. “ChatGPT, list some qualifying questions for a potential client from the SaaS industry, who is interested in our project management tool.”
b. “ChatGPT, what should I ask to understand if a lead is a good fit for our consulting services for marketing agencies?”
c. “ChatGPT, suggest questions to determine the budget of a lead for our sales enablement and content design services.”
For Training Your Sales Teams with Roleplay
Roleplays can be an effective way to train your sales team. You can use ChatGPT to generate scenarios or responses. Here are a few prompts:
a. “ChatGPT, create a sales role play scenario where a prospect is skeptical about the ROI of our product.”
b. “ChatGPT, as a prospect, respond to a sales pitch for a high-priced premium software product in 100 words or less. Here’s the pitch:”
– Also remember to make a decision for yourself and respond either positively or decline the offer.”
Here’s what ChatGPT responded with:
c. “ChatGPT, design a roleplay exercise for handling common objections in software sales.”
For Generating Cold Calling Scripts
Cold calls can be daunting, but a well-crafted script can make all the difference. Here are a few prompts for ChatGPT:
a. “ChatGPT, help me craft a cold call script for our new digital marketing service targeted at B2B startups doing at least $100k in monthly deals.”
b. “ChatGPT, generate a script for a follow-up call after sending a proposal. Keep in mind that the proposal was sent 1 week ago and the prospect is yet to respond.”
c. “ChatGPT, write a phone script for reaching out to a previous client about a new service.”
There you go!
With these prompts, ChatGPT can be your assistant, powering your B2B sales outreach and lead generation efforts.
Remember, these are just starting points – feel free to modify them or create your own to suit your specific needs!
Leverage the Power of AI-driven Outreach with Cleverviral
There you have it. ChatGPT to power your sales is not a myth. It’s here and it’s rocking the B2B sales world. With its ability to research, personalize, analyze, strategize, and even coach, it’s truly a game-changer.
Remember, the technology is here to assist, not replace your job as a sales representative.
And if you’re still unsure about using ChatGPT in your sales efforts, let me tell you this – at Cleverviral, we’re doing this everyday and the results are amazing. Our outreach efforts are more personalized, our strategies more effective, and our sales process converting better than ever!
If you’re looking to get started with AI-powered cold outreach that strengthens your sales pipeline, drop a line on our website.
Connect with us to discover the power of AI outreach at scale for your B2B business.