Automate Lead Generation for SEO Companies: AI Outbound Workflow

how to automate lead generation for SEO companies


Struggling to fill the sales pipeline with high-intent leads for SEO? Learn how to get more clients for your agency using our full-fledged AI workflow that helps automate lead generation for SEO companies at scale.

For SEO agencies, maintaining a steady flow of sales leads is as crucial as ranking keywords for their clients. While referrals and word-of-mouth play a significant role, they don’t scale predictably. This is where cold emails step in, offering SEO service providers the opportunity to acquire new clients without relying too much on paid advertisements or even cold calling. 

However, lead generation for SEO companies isn’t without its challenges, especially for those stepping into the realm for the first time. 

In this article, we’ll navigate through a stepwise approach on how to generate leads for SEO services using AI, ensuring your strategy isn’t just effective but also automated to keep those leads coming.

How to Automate Lead Generation for SEO Companies With AI? – Stepwise Workflow

1. Using PageSpeed Insights to Automate Lead Generation for SEO Companies 

When it comes to lead generation for SEO companies, page speed is a decent metric to analyze a website’s success or failure with organic search. Identifying potential clients who struggle in this aspect, however, can be a significant challenge. This is where Clay’s integrations come in handy.

In the next few paragraphs, we’ll dive deeper into how you can get SEO clients by analyzing a prospect’s page speed & using it to personalize the outreach. 

Here’s how: 

Step 1: Import Your List 

To start automating lead generation for SEO companies, they first need to import a list of potential prospects and their websites. You can either copy-paste information directly into the Clay table, or import your list using the ‘Import from CSV’ option. 

This is a crucial step, since it lays the groundwork that’ll help you get SEO clients with AI.

Step 2: Enrich the data 

'Add Enrichment' option in Clay to automate lead generation for SEO companies.

The next step for automating lead generation for SEO companies involves enriching your list with additional data. You can do this by selecting the ‘Add Enrichment’ option in Clay, and then search for the ‘Find Data’ integration with Google’s PageSpeed Insights tool.

PageSpeed Insights integration for further enrichment.

This action allows you to directly query Google PageSpeed Insights for the performance metrics of the websites on your list.

Step 3: Link your Google Account 

For the PageSpeed integration to work, you’ll need to link your Google account by logging in through Clay. You’ll need to give the tool required permissions, especially if you want Clay to fetch the PageSpeed data from your website.

Step 4: Specify the input 

Specify the input in Clay to automate lead generation for SEO companies

Now, direct Clay to the column containing your website URLs. This step is crucial for accurately enriching your list with the desired page speed metrics, such as performance and SEO scores.

To do this, enter ‘/’ in the URL field and select the column with website URLs and then click the ‘Continue to Add Fields’ option. You’ll get a ton of options and you can toggle on metrics you want and add them. 

Step 5: Finalize the output

Finalize the output for SEO analysis.

In the final step of using PageSpeed to automate lead generation for SEO companies, you’ll get a table populated with new columns having each website’s performance and SEO scores among other metrics. 

This enriched data is instrumental in identifying which companies could benefit most from your SEO services. 

Final Clay table with enriched data to aid lead generation for SEO companies.

2. Finding Decision-makers Using Company Name

YouTube video

Having identified potential leads based on their website performance, the next step for automating lead generation for SEO companies is to find decision-makers within these companies. 

While there are tons of approaches here, we can easily find decision-makers based on the company name itself.

Here’s a stepwise breakdown of how to do that: 

Step 1: Finding Decision Makers With Only Company Name

Having identified potential leads based on their website performance, the next step to automate lead generation for SEO companies is to find decision-makers within the companies. 

By importing your CSV file into Clay, and utilizing the ‘Search Google’ enrichment, you can specifically query for the company’s LinkedIn page with a precise keyword. 

Doing this will return the official LinkedIn page URL of your target companies. 

Step 2: Mapping the First Search Result

Since the Google Search Query might return multiple results, it’s crucial to isolate the first, most relevant link. By mapping the first search result to a new column in Clay, you ensure direct access to each company’s LinkedIn page, streamlining the process of identifying key personnel. 

Step 3: Identifying Key Personnel

With the company’s LinkedIn pages at hand, you can now use Clay’s ‘Find People’ enrichment to pinpoint individuals holding positions critical to your outreach. 

Inputting specific job titles relevant to your service offering allows Clay to generate a list of potential decision-makers within each target company.

Step 4: Refining Your List of Decision Makers

The final step involves separating each contact into individual rows within a new table, ensuring a clean, organized list of leads. This refined list of decision-makers is your ticket to crafting personalized, impactful cold emails that stand out.

Grabbing a decision-maker’s attention

Once you’ve got the list of decision makers and SEO data in your hands, the next step is to write personalized emails that capture a decision-maker’s attention. You can use specific templates or simply watch the video below to write the best cold email for SEO services using Clay. 

YouTube video

In addition to that, you can incorporate specific SEO growth metrics into your outreach message, making a compelling case for your SEO services. 

How Do I Get An SEO Client With Email Outreach? – Best Practices

Gaining an SEO client through email outreach requires a nuanced approach, blending personalized communication with strategic insights into the prospect’s needs. 

Here’s a stepwise process to effectively get SEO clients with email outreach, ensuring each step integrates relevant keywords contextually: 

  1. Revise your ideal customer profile 

When it comes to using email to kickstart lead generation for SEO companies, the first step is to revisit who your ideal SEO client is. Consider factors such as industry, company size and market presence to narrow down your focus. 

Knowing your ICP ensures your efforts are directed toward businesses that can benefit most from your services. 

Tailor your research to identify businesses that show the potential for growth with SEO but might be currently underperforming in organic search rankings.

  1. Define your specialization 

Clearly defining your SEO specializations helps set you apart in your email outreach. Whether it’s local SEO, e-commerce SEO, technical SEO, or content marketing, pinpointing your areas of expertise allows you to get SEO clients who are looking for those specific services. 

This specificity not only enhances the relevance of your pitch but also positions you as an expert in those areas.

  1. Have a list of quality SEO leads

Building a list of high-quality SEO leads is the next crucial step. Use digital tools and platforms to identify businesses that fit your ideal customer profile but may be lacking in their SEO efforts. 

Tools like LinkedIn Sales Navigator, UpLead, or even SEO analysis software that can provide insights into website performance can be invaluable for personalizing outreach & ensuring the businesses you reach out to have the most to gain from your services.

  1. Craft your pitch 

With your target list in hand, it’s time to craft a compelling cold email pitch. Your pitch should be concise, personalized, and clearly articulate how your SEO services can solve specific problems for the recipient. 

Highlight how you can improve their site’s visibility, drive more organic traffic, or enhance their site’s user experience. 

Remember, personalization is key, so mention specific issues you noticed in their current SEO strategy and how you plan to address them.

  1. Personalize and persuade 

The initial few lines of your email are crucial for catching your prospects’ attention. Use a catchy subject line and an opening line that resonates with the recipient’s current SEO challenges. 

Incorporate persuasive elements, such as success stories or statistics, to illustrate the potential impact of your services. This is about making your email stand out in a crowded inbox by directly speaking to the needs and pain points of your lead generation for SEO targets.

  1. Follow up properly 

Persistence pays off in email outreach. Follow up with your leads if you don’t get a response to your initial email. A well-timed follow-up can serve as a gentle reminder and show potential clients that you’re genuinely interested in helping them improve their SEO. 

It’s an opportunity to reiterate the value you offer and address any hesitations they might have. Tailoring your follow-up messages based on any additional research or insights you’ve gathered since your initial pitch can be particularly effective.

Wrapping Up

So this was it, that’s pretty much what you need to do when automating lead generation for SEO companies. The ‘PageSpeed’ integration serves as a useful metric to analyze the prospect’s immediate requirements, after which the decision-maker’s details are all you need to get clients for SEO.

If you’re an SEO agency looking to get clients on autopilot, the above workflow could be an ideal starting point. You can also engage the services of Cleverviral, where we help companies build AI-powered outreach engines that get you leads on autopilot. 

Simply reach out to us on [email protected] or fill out the contact form. 

Happy prospecting!! 

Frequently Asked Questions

How do I cold email SEO services?

When it comes to lead generation for SEO companies, here’s how they can send cold emails to land more SEO clients:

1. Identify your target audience: Focus on businesses that fit within your SEO specialization and are most likely to benefit from your services.

2. Personalize your approach: Tailor your email to address specific SEO challenges or opportunities you’ve identified for each potential client.

3. Craft a compelling subject line: Use an attention-grabbing subject line to ensure your email gets opened.

4. Highlight your value proposition: Clearly articulate how your SEO services can solve their problems, improve their website’s visibility, and boost organic traffic.

5. Mention specific observations: Include brief analysis or issues noticed with their current SEO efforts to show your genuine interest and expertise.

6. Keep it concise: Ensure your email is straightforward, focusing on how you can help and the benefits of your services.

7. Follow up: Don’t hesitate to send a follow-up email if you don’t receive a response, as it can sometimes turn leads into clients.

8. Use a call to action: Encourage them to take the next step, whether it’s scheduling a call or visiting your website for more information.

What role does cold outreach play in acquiring SEO clients for agencies?

Cold outreach is pivotal for SEO agencies aiming to expand their client base beyond referrals and organic growth. It allows agencies to proactively connect with businesses that may not yet realize the potential impact of SEO on their online visibility and sales.

By targeting specific industries or businesses showing clear signs of needing SEO improvements, agencies can tailor their message to highlight the immediate benefits of their services.

Effective cold outreach strategies, such as personalized emails or LinkedIn messages, can significantly enhance lead generation for SEO services, turning potential leads into valuable clients by directly addressing their unique challenges and offering expert solutions.

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About the Author


Manan is a B2B copywriter & content strategist at Cleverviral. A content marketer and writer for 5+ years, he has written for our clients like Forms On Fire, Wigzo and Lenovo for their email and other content-related operations.Get in touch with him at: [email protected]

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