Local Business Prospecting With AI: How to Get Local Leads Using Google Maps?

local business prospecting with google maps


Google Maps is the #1 source for effective local business prospecting at scale. Learn how you can automate an otherwise cumbersome and high-effort process into a few simple steps using the right tools and the power of AI.

When it comes to local business prospecting, one of the most significant challenges is finding these businesses in the right place. Unlike technology companies or mid-sized brands, a staggering 90% of local and small businesses lack an active social media presence, especially on platforms like LinkedIn. 

This is where the concept of Google Maps lead generation steps in, revolutionizing how we approach prospecting mid-sized to local businesses and enhancing the success of outreach campaigns.

 This article will explore the steps to automate this process with AI, providing everything you need to ensure effective local business prospecting at scale.

What is Google Maps Lead Generation? — And How Does It Help?

Web data is a goldmine for finding highly targeted customers who might be interested in your product or service. By combining search engine data with maps and marketplace-related data, you can pinpoint prospective buyers and reach out to them. Utilizing Google Maps for B2B lead generation is particularly valuable given its extensive database of over 200 million businesses and places globally. 

This is especially important from a list building perspective, since collecting leads from different databases can be overwhelming. As a business, you need to find more efficient, unified sources of gathering information. 

Google Maps is amongst the closest we have to that source, and this can be extremely fruitful for companies when engaging in local business prospecting that targets offline or the local markets. 

How to Generate Leads from Google Maps Using Clay AI? – Stepwise Walkthrough 

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While manual methods like using a Chrome-based Google maps email scraper exist, they often lead to errors and consume a lot of time and effort. For businesses aiming at rapid growth, automating local business prospecting with AI is crucial. 

A platform like Clay can streamline this process. In the subsequent sections, we’ll dive deep into the step-by-step process of using Clay for efficient local business prospecting.

So let’s start. 

Step 1: Create a new table in Clay 

The first step in automating local business prospecting with AI is to create a new table for your data. Once you’ve done this, click ‘Companies’ followed by selecting ‘Find Local Businesses using Google Maps’.  

Doing this allows you to find and export specific types of data that can be used to find local B2B leads in your target industry. 

Step 2: Input the information

Once you’ve clicked the ‘Find Local Businesses using Google Maps’ option, a pop-up will appear, where you can input the location which you want to target. 

On the pop-up, enter the business location. So for example, you want to target web design agencies in the San Francisco area, you can simply put ‘web design agency in San Francisco, CA’ 

Post this, you can adjust the radius based on your preference for local business prospecting alongside the number of results you want to source. 

So if you want at least 20 results, simply put ‘20’ as the number of results per page before clicking ‘Continue’. 

 Step 3: Review the table 

After entering the information, you can also choose how you want the results to be added. One way to do this is by saving them to a new table or simply adding them to an existing one. 

Once you choose to create a new table, your workspace will display the table with the Google Maps results.

 Step 4: Add company data 

To add company details to your table, click on a row to view more information. Next up, hover around the data you want to add. A good way to do this is to add the company name and website, by clicking the ‘Add as Column’ option and then the ‘Create Column’. 

This process lets you systematically organize essential business details.

 Step 5: Find decision-makers & finalize the data 

In the next step of automating local business prospecting with Clay, we’ll enrich the table to find decision-makers within the business listed on your table. Once that’s done, right-click on the table and select the ‘Add Enrichment.’ 

In the enrichment options, choose the ‘SMBs – Find and Verify Decision Makers + Contact Information’ under the ‘Recipes’ tab.

Next up, adjust the enrichment settings as per your needs and make sure to select the appropriate columns for business name and website.

Once this is done, your Clay table would be populated with the contact details of decision-makers for each business. 

Note: You can enrich your table for finding decision-makers in multiple ways, such as using the ‘Search Google’ enrichment option, followed by choosing ‘Find Contacts at Company’ and then utilizing the Waterfall method. 

Method 2: Using A Google Maps Email Scraper

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Now while local business prospecting with AI is a recommended option (it saves both time and effort), we understand that it might not be possible for every business to leverage tools like Clay. 

Another easy method for local business prospecting is to use a Google Maps email scraper like Outscraper

Here’s how: 

Step 1: Once you’ve created your account on Outscraper, select ‘Google Maps Data Scraper’ option to initiate the scraping process. This tool is instrumental in local business prospecting and Google Maps lead generation.

Step 2: Post step 1, we’ll be setting basic parameters, selecting the category and location among others. You can search using any keyword, however, it is recommended that you leverage the pre-existing categories (Google-like queries, Custom categories and Exact match) to start a task. 

For an exact match, you’ll need to check the ‘Exact Match’ box to ensure the scraper only finds businesses matching the specified category. 

Choose the country & state to start your search or utilize the ZIP code option to yield more concrete results. 

Step 3: Decide on the category of businesses you wish to target, such as restaurants, real estate agencies, or other services listed on Google Maps.

You can either manually input the category (e.g., “real estate”) or use the ‘categories’ function to browse all available options.

Step 4: The next step for local business prospecting via Outscraper involves specifying the search criteria. For an exact match, check the ‘Exact Match’ box to ensure the scraper only finds businesses matching your specified category.

Choose the country and state for your search. For instance, select “United States” and then choose “California” for a more focused search.

Step 5: You can specify cities within the state or use the custom location option to input a ZIP code or a specific address.

Utilizing the ZIP code option can yield more comprehensive results, as it scrapes all ZIP codes within the chosen state.

Step 6: In the sixth step of automating local business prospecting with Outscraper,  you’ll need to set a result limit. To do this, input a number in ‘Maximize Results Limit’ to cap the number of results. For unlimited results, enter ‘0’.

But if you want a specified number (say 50), set the manageable result limit to 50 web design agencies. 

Step 7: Once through, check the ‘Ignore without Emails’ if you’re focusing on email extractor tools for cold outreach.Opt for ‘Delete Email Duplicates’ to avoid contacting the same address multiple times and enrich the results by selecting ‘Email and Contact Scraper’ and ‘Email Address Verifier’ for more accurate and actionable data.

Step 8: You can choose to customize your local business prospecting search with more advanced parameters like language preference and query limit per place.

Once done, choose the preferred file format you want the results to be in (such as XLSX or CSV) to facilitate easy integration with tools like Google Sheets.

Step 9: Now click the ‘Get Data’ button to initiate the scraping process. Confirm the estimated cost and time for the task. Monitor the task status on the Outscraper dashboard and wait for the process to complete.

Step 10: Once the task status shows ‘Success’, download the CSV file containing the scraped data. You can import the CSV into a spreadsheet application like Google Sheets to review the data.

The data will include details like business names, websites, phone numbers, addresses, ratings, reviews, email addresses, and social media links.

By following these steps, you can efficiently use Outscraper as a Google Maps email scraper to leverage Google Maps for B2B lead generation.

In case you don’t have the required budget to invest in tools like Clay, using Outscraper can be a great way to streamline the local business prospecting process & gather detailed information about local businesses.

Method 3: Using Octoparse’s Google Maps Extractor for Local Business Prospecting

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Octoparse’s Google Maps Extractor is the third most popular method for local business prospecting. The no-code tool is known for its web scraping capabilities, helping you uncover B2B leads through a variety of integrations & features. 

In the next few paragraphs, we’ll dive deeper into the steps required to leverage Octoparse when using Google Maps for B2B lead generation: 

Step 1: Start a new task in Octoparse

Once you’ve signed up to Octoparse, you’ll need to start a new task in the tool. Begin by copying the URL of the Google Maps page containing information about businesses you want to target. 

Then click ‘Start’ to initiate the task. 

Step 2:  Setting Up the task environment

In the next step when using Octoparse for local business prospecting, remove the pop-up page (if any) to gain full access to the Google Maps website. 

Followed by this, use the ‘Brush’ mode in Octoparse to click on the necessary agreements or prompts such as ‘I Agree’ to proceed. 

Step 3: Save cookies and use them from the current page

To save your progress and settings, click on ‘Action Settings,’ choose ‘Use Cookie,’ and select ‘Use Cookie from the Current Page.’ 

Confirm by clicking ‘OK.’

Step 4: Creating pagination for scraping multiple pages

The next step to automate local business prospecting with Octoparse requires you to create pagination for scraping multiple pages. Here you need to turn off the ‘Browse’ mode to interact with the webpage elements. 

Click the ‘Next Page’ button to create a pagination loop which will help scrape data from multiple pages. Then adjust the wait time (say for 15 seconds) for each page load to ensure the required data is captured. 

If necessary, modify the XPath for the pagination in ‘Action Settings’ for smoother navigation through pages.

Step 5: Start extracting detailed business information 

Start by clicking on the first business listing and set it to open in the same tab. Now repeat this process for each business listing to access detailed information about the business on the page.

Extract data such as the business name, number of reviews, rating, category, address, website, phone number, and opening hours.

Step 6: Modify the XPath for accurate data extraction

Google Maps requires specific XPath modifications for each element to ensure accurate data extraction. Then customize the XPath for each element in ‘Action Settings’ by copying and pasting the provided XPaths.

If necessary, you might also need to learn how to write your own XPath for elements like opening hours by inspecting the element’s HTML code in Google Maps.

Step 7: Finalize the data extraction 

Set up an action to click the ‘Back to Results’ button after extracting data from each business listing. This step is crucial for scraping multiple pages of results.

Save the task and run the extraction process either on your device or in the cloud (for premium users).

Step 8: Export the data 

Once the extraction is complete, export the data to a format like Excel for further analysis.

The exported data will include comprehensive information on each business, which can then be used to start your outreach process. 

So these were all the methods you can leverage to power your local business prospecting efforts. Similar to Clay, you can easily use Octoparse to generate local B2B leads at scale with minimal effort. 

Now that we’ve covered the data scraping methods, it’s time to understand the benefits of using Google Maps for local business prospecting. Let’s move towards understanding the same. 

Benefits of Using Google Maps for B2B Lead Generation 

As is clear, using Google Maps for local business prospecting offers a variety of benefits. Some of them include the following: 

Benefits of Using Google Maps for Local Business Prospecting

1. Wide reach across industries

Google Maps provides access to a vast database of businesses, making it easier to find potential leads across different sectors. Whether it’s retail, healthcare, hospitality, or professional services, Google Maps covers an extensive range of industries, facilitating B2B lead generation in diverse markets.

Moreover, the platform’s global reach allows you to explore markets beyond your immediate geographical boundaries.

This feature is particularly beneficial for companies looking to expand their operations or enter new markets, making it an indispensable tool for local business prospecting at scale.

2. Targeted marketing efforts 

A significant advantage of using Google Maps for B2B lead generation is the ability to target businesses in specific geographic areas. This level of localization is particularly beneficial for companies looking to generate local B2B leads. 

By focusing on a particular region, city, or neighborhood, businesses can tailor their marketing efforts more effectively, ensuring that they reach the most relevant audience for their products or services.

3. Increased efficiency

Compared to traditional local business prospecting methods, Google Maps offers a more efficient way to find potential leads. By leveraging tools like Google Maps email scrapers and AI platforms (such as Clay), businesses can quickly gather detailed information about potential clients, including contact details, without the time-consuming process of manually searching for each business. 

This efficiency not only saves time but also allows companies to allocate their resources more effectively.

4. Data accuracy 

One of the critical factors in successful B2B lead generation is the accuracy of the data collected. Google Maps provides up-to-date information about businesses, including their current operating status, contact details, and customer reviews. 

This reliability ensures that when you engage in local business prospecting, the contact information you obtain is accurate, which is vital for effective outreach and relationship building.

5. Better insights into local trends 

Google Maps offers insights into the local competitive landscape, allowing businesses to identify potential competitors and assess market saturation crucial for local business prospecting. By analyzing business listings and customer reviews on Google Maps, companies can identify emerging trends and preferences in various locales. 

These insights are crucial for adapting offerings and marketing strategies to meet the evolving needs of the target market.

Power Your Local Business Prospecting Efforts with AI

By following the steps outlined above, you can effectively leverage Google Maps for local business prospecting. With tools like Clay, Octoparse and Outscraper; you can easily bolster the process through AI and make it more efficient and scalable. 

Now you can set up these automations yourself or collaborate with a growth partner like Cleverviral. Partnering with us allows you to save both time and resources, given that our experts will help you set everything up from scratch. 

Feel free to reach out to us on [email protected] or simply fill out the contact form and we’ll get in touch with you ASAP. 

Happy prospecting!!

Frequently Asked Questions

How do I get leads from Google Maps?

To get local B2B leads using Google Maps, you can use tools like Outscraper or Clay, which allow you to automate the entire process by leveraging a set of defined conditions and hypothesis.

How do I scrape leads from Google Maps?

You can scrape leads from Google Maps using a slew of web scraping platforms available in the market. That being said, this process can be time-consuming as well as resource-intensive.

You can also outsource the entire Google Maps lead generation process to a growth partner like Cleverviral, who’ll deploy experts to take care of the entire process.

What is the best tool to scrape Google Maps?

The best Google Maps email scraper in the market is Octoparse, which is something we’ve used extensively in our outbound systems & AI workflows.

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About the Author


Manan is a B2B copywriter & content strategist at Cleverviral. A content marketer and writer for 5+ years, he has written for our clients like Forms On Fire, Wigzo and Lenovo for their email and other content-related operations.Get in touch with him at: [email protected]

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