Given the fast-paced nature of business in 2023, effective lead generation has become one of the most pressing challenges for business owners.
As competition grows fiercer, sales professionals are constantly seeking innovative ways to get ahead of the curve and connect with their ideal customers. One method that has gained immense popularity in recent years is video prospecting.
With more than 90% of marketers saying they generate more high-quality leads with video, it’s clear – more & more companies will leverage video sales emails in future.
And the best part? – You can be a part of the bandwagon too, thanks to the various professional video prospecting tools in the market. These tools not only help you create personalized videos for each customer, but also do it in quick time & at 1/3rd of the usual cost.
This article explores the world of video prospecting, its effectiveness and also analyze 13 high-quality, professional video prospecting tools you can experiment with.
So what are you waiting for? Let’s dive right in.
What is Video Prospecting?
Before we get down to analyzing the various professional video prospecting tools, it’s important to answer the question – “What even is video prospecting?”
In simple terms, video prospecting involves creating personalized video messages to engage with potential customers instead of relying solely on text-based emails or calls.
Unlike traditional approaches, video prospecting allows sales professionals to showcase their products or services, add a human touch to communication, and create a more impactful first impression.
For example, imagine you’re selling a B2B SaaS product.
With a video prospecting message, you can demonstrate how your solution solves specific pain points, making it more compelling and engaging for your prospects.
Why Use Video Prospecting?
According to a survey by Vidyard, more than half of all sales reps cite difficulty in booking meetings as one of their primary challenges. This is where video prospecting steps in as a game-changer.
It not only captures the attention of prospects but also drives more conversions. Recent statistics reveal that 84% buyers have been persuaded to purchase a B2B SaaS product through video content, while 87% salespeople report a positive return on investment (ROI) when leveraging video prospecting.
The simple reason behind their success? – a personalized message delivered to the right prospect at the right time & in the right manner.
In the subsequent section, we’ll explore the various benefits of using this technique & how it helps you land more opportunities with prospects.
5 Benefits of Video Prospecting
Before diving into the specifics of various professional video prospecting tools, it’s essential to understand the myriad of benefits this approach offers.
Here are some of the most common benefits of using video prospecting for your B2B outreach:
- Drives More Sales: Video prospecting significantly increases your chances of converting leads into customers. The engaging nature of video messages makes prospects more likely to respond and take action.
- Adds a Humane Element to Your Communication: Videos allow you to convey your message with authenticity, showcasing the people behind your brand. This human touch builds trust and rapport.
- Builds More Trust: Video prospecting enables you to establish trust faster. By putting a face to your brand, you create a personal connection with your prospects, making them more comfortable doing business with you.
- Saves Time for Both Parties: With video messages, prospects can quickly grasp your value proposition, leading to more efficient interactions. This saves time for both you and your potential customers.
- Increases Customer Engagement: Videos are more engaging than text-based content. They capture and maintain your prospects’ attention, increasing their engagement with your outreach efforts.
Now that we’ve got an idea of what makes video prospecting so special, it’s time to explore various sales video tools available in the market today.
12 Best Professional Video Prospecting Tools for B2B Outreach [Reviewed]
Now that we’re aware about the advantages of using video prospecting, it’s time to know about the tools.
Here’s a review of the top 13 professional video prospecting tools we’ve experimented with for you:
Vidyard
Vidyard is the first tool on our list of the top professional video prospecting tools for B2B outreach. The software enables you to create, host and set up seamless video prospecting campaigns through your browser, desktop and mobile.
In addition to personalizing the videos based on specific factors, you can also track the performance of each campaign with the ‘Analytics’ feature that tracks viewer engagement.
To share the video, you can simply copy & paste the video link into your Facebook, Twitter or LinkedIn outreach message.
Their sales video tool’s ‘Pro’ plan is currently priced at $80/month.
Hippo Video
Hippo Video is the second name on the list of premium, professional video prospecting tools for B2B. Unlike other options in the market, the tool allows you to record and send your videos inside Gmail or Outlook in just a few steps.
You can also use the ‘Analytics’ option to analyze the views and watch rates, alongside other important metrics.
Ideal for mid-level/early-stage B2B businesses, their software allows you to enrich your videos using annotations, CTAs and captions that can be added to them inside their tool.
Hippo Video also integrates seamlessly with most major CRMs and prospecting tools, which makes it easy to include the videos in your sales stack.
The tool is currently priced at $20/month and goes up to $80/month for enterprise plans.
Loom
Loom is probably one of the most popular professional video prospecting tools on this list. The software solution allows sales teams to record and send personalized videos to prospects at scale – apart from being a potent tool for internal communication.
Unlike other sales prospecting platforms, Loom allows you to start recording and pause videos in a single click, and then share those videos inside Gmail by attaching the video as an email message or thumbnail.
While being one of the most widely-used options, Loom doesn’t really offer a lot of editing capabilities or closed captions.
The pricing plans start at $12/50 per creator per month for SMB owners.
BombBomb
BombBomb is considered as one of the top 5, most popular professional video prospecting tools for B2B businesses. It allows users to send personalized video sales emails – enabling them to record and customize the videos as per their use case or intended message.
The folks at BombBomb also offer a slew of integrations, allowing business and sales teams to add a ‘human element’ in their communication;
You can also prioritize outreach to specific prospects by adding a ‘Relationship Score’ to determine the quality of your interactions with them.
The pricing plan for BombBomb currently starts at $33/month and goes up to $49/month for SMB businesses.
Enterprise users can also reach out to BombBomb’s sales team for a tailored pricing plan as per their requirements.
Drift
Unlike other names, Drift is a popular sales prospecting platform that’s recently introduced their own video prospecting features. One of the fastest-growing professional video prospecting tools, Drift allows you to create videos, add GIFs and analyze their performance.
You can also interact with the prospect in real-time, as they watch your videos. The video chatbot feature allows you to interact with prospects through automated prompts – making Drift a must-have in your sales video tool stack.
The pricing plans for Drift’s video prospecting solution starts at $$2,500/month – which is a significantly higher amount than all other sales video tools.
Berrycast
Berrycast is the sixth name on our list of top professional video prospecting tools – catering specifically to mortgage brokers. The tool has an easy-to-use screen recording and video messaging feature – which helps sales teams to scale their campaigns using video.
As a user, you can simply log into the tool, hit record and create video presentations, sales proposals, product demos or even walkthroughs.
Through their solution, you can also transcribe your videos & generate video summaries with AI. Once ready, you can simply send the video sales emails from Berrycast itself – and get notified every time a prospect interacts with the video.
The current pricing for Berrycast starts at $16 per user per month.
Soapbox by Wistia
Soapbox by Wistia is one of the most unique professional video prospecting tools available today. Built right into the Wistia platform, it allows users to record, edit and fine-tune their video sales emails. By using up to 1/3rd of screen space for yourself, the tool allows salespeople to establish a close connection with their prospect – making their outreach more humane & personable.
You can use the rest 2/3rd bit of the screen for sharing your screen on video. Interestingly, even with a ‘Free’ account – users can customize their video’s branding, helping them add a distinct flavor to their outreach.
Soapbox’s pricing plans start at $19/month and go up to $319/month as their most expensive price-point.
Potion
Potion is one of the most popular AI personalization and professional video prospecting tools – being used by a lot of companies and startups in recent years. Known to increase outreach response rates by 500%, the tool allows you to record videos, add personalized fields/texts and send them to prospects.
You can add custom CTAs to your videos, streamline your workflows and integrate with most major CRMs. By doing this, you can easily ensure that your video sales emails are aligned with your overall sales process.
The pricing plans for Potion’s sales video tool currently starts at $247/month per user seat.
Dubb
Dubb is one of the best professional video prospecting tools for your sales teams – helping you power your outreach with videos. The tool allows users to combine the power of email marketing with personalized video content – right from recording and editing to setting up the video sales emails at scale.
Once you’ve created these videos, you can simply send them to the prospect using either LinkedIn, email, SMS or even other social media platforms.
Apart from aiding video creation and personalization, Dubb also allows you to start tracking performance – with a live overview and comprehensive analytics to aid your strategy.
Moreover, you can also track the CTA clicks – thereby adding elements to your videos that encourage taking action.
The current pricing of the tool is $499/month for their ‘Pro’ plan.
Bonjoro
Bonjoro is another addition to our list of the top professional video prospecting tools. Their core value proposition is that the tool helps in adding a personal touch to your prospecting efforts.
You can send videos to prospects, or use them during follow-up.
Users can record personalized video sales emails and send them to prospects – thereby humanizing your outreach, and making it more engaging and responsive.
They also have a mobile app to help you record and send these videos from your mobile, ensuring that you’re in-sync with your outreach & responses being generated.
Their base plan starts at $15/month and goes up to $79/month in the top-most pricing tier.
Pitchlane
A relatively new name amongst the slew of professional video prospecting tools, Pitchlane allows users to create personalized videos using AI. Designed to help you land more meetings, the tool also lets you create customized landing pages for each prospect, apart from tracking engagement.
You can also record a one-to-many video pitch and send it out via email or LinkedIn and other social media channels.
The tool is ideal for professionals, small & medium businesses and offers custom pricing for each user, based on their requirements.
Sendspark
Sendspark is one of our favorite professional video prospecting tools in the market. Ideal for small and mid-sized businesses, it allows you to create personalized video messages and establish a stronger relationship with your prospect.
You can not only do this, but also create a quick walkthrough or demo of your B2B SaaS or service. This not only increases the chances of a response, but also leaves a great impression on the prospect.
One of the highest-rated video sales prospecting platforms on G2, Sendspark’s base plan starts at just $12/month.
4 Common Mistakes to Avoid in Video Prospecting Content
Now that you’ve got a fair idea of which professional video prospecting tools are ideal for your B2B business, it’s important to know about the common mistakes to avoid when creating content for your video prospecting campaigns.
Here they are:
Neglecting Personalization
One of the most significant errors in video prospecting is sending generic, one-size-fits-all videos. When your message doesn’t resonate with the recipient’s specific needs, it’s less likely to capture their attention.
This is where personalization becomes key. Make sure to tailor your message to each prospect by mentioning their name, common pain points & how your solution can help.
You can also use data & insights gathered during lead research to personalize your videos.
Overcomplicating Your Message
Bombarding prospects with too much information in a single video can overwhelm them. If your message is overly complex, it may deter engagement.
The hack here is to keep things simple and concise. Focus on one key message or value proposition per video.
Break down complex ideas into bite-sized, easy-to-understand segments and use visuals to support your message and enhance its effectiveness.
Ignoring the Call-to-Action (CTA)
Not providing a clear and compelling CTA at the end of your video leaves prospects unsure of their next steps. Without guidance, they may not take the desired action.
The solution is to include a strong CTA that clearly instructs your prospects on what to do next.
Whether it’s scheduling a demo, downloading a resource, or arranging a follow-up call, make it easy for them to respond.
Poor Video Quality
Low-quality videos can undermine your professionalism and damage your brand’s reputation. Viewers are less likely to engage with content that appears unprofessional.
Make sure to include proper lighting, invest in decent equipment and record the videos in a well-lit, noise-free environment. When you do this, it conveys professionalism and also builds trust.
By avoiding these common mistakes and implementing the suggested solutions, you can significantly enhance the effectiveness of your video prospecting campaigns, leading to more engagement and conversions.
Grow Your B2B Business With Video Prospecting Services By Cleverviral!
It’s clear – video prospecting isn’t just another fad in the B2B landscape. Given the importance of personalization & customer-first approach to sales, the adoption of video emails is here to stay!
Through this list of the best professional video prospecting tools, you can easily get a headstart in that direction. You can either try things out for yourself, or engage an experienced video prospecting agency to do the grunt work, while you focus on your business.
With its AI-powered video prospecting services, Cleverviral is the perfect growth partner to elevate your outreach & achieve remarkable results.
If you’re keen to grow your B2B business with the power of video prospecting, drop us a line at [email protected] & we’ll get in touch with you shortly!
Frequently Asked Questions
What is the best method of prospecting?
While there are a bunch of prospecting methods including social media outreach & cold emails, the true power of personalized, scalable prospecting is achieved with video sales emails.
By combining these professional video prospecting tools with your emails, you can not only get higher reply rates, but also strike a chord with your prospects.
Is video prospecting effective?
Absolutely, video prospecting is highly effective. It adds a personal touch to your outreach, making your message more engaging and memorable. Studies show that videos in emails can lead to 300% higher click-through rates.
When used effectively, it’s a powerful tool for building trust, driving conversions, and ultimately, growing your business.
What is a prospecting video?
A prospecting video is a short, personalized video message created by a sales or marketing professional to initiate or enhance their outreach efforts.
It serves as a powerful communication tool in B2B sales, allowing businesses to engage with prospects in a more human and compelling manner.
How do AI tools create personalized videos?
AI tools create personalized videos by analyzing data about the recipient and tailoring the video’s content to match their preferences and needs. These tools can dynamically insert the recipient’s name, company, or other relevant information into the video, making it feel customized.
Additionally, AI can analyze the recipient’s past interactions and behaviors to determine the most effective messaging and calls to action, ensuring that the video resonates with the individual viewer.
This level of personalization enhances engagement and increases the likelihood of a positive response from the recipient.
