25 leads a month for RobustClaims, an R&D tax credit platform

About RobustClaims

RobustClaims is an online tax credit platform specializing in claims related to the Research and Development (R&D) Tax Credit in the United Kingdom.

The R&D Tax Credit provides a corporate tax reduction for eligible R&D expenditure. RobustClaims offers expertise in navigating that legislation to help businesses reduce the financial risk of innovation.

The challenge

01Timing the outreach. Businesses only look for R&D tax help around their own fiscal calendar, so reaching each prospect at the right moment was the central problem.
02No consistent pipeline. The client had capacity but stagnant conversions, because past outreach used no sales triggers or intent data.
03Strengthening the domestic market. With only a fledgling international presence, they wanted a deeper UK footprint, which meant a real understanding of the ICP and its segments.

What we did

Timed outreach to fiscal signals.

Reached firms when R&D claims were actually top of mind for their fiscal year, not at random.
Timing turned a cold pitch into a well-timed, relevant offer.

Built a consistent pipeline with intent and triggers.

Layered sales triggers and intent data onto the outreach the client had never used before.
Sporadic sends became a steady monthly engine of new conversations.

Deep-ICP messaging for the UK market.

Mapped the domestic segments and wrote to each one’s specific challenges.
Messaging tailored per prospect replaced one generic pitch.

Results

New qualified leads every month

115+

Positive responses every month

Steady

A consistent, repeatable monthly pipeline

Key performance highlights

A repeatable engine: 25 new leads and 115+ positive responses every month.
Signal timing reached firms exactly when R&D claims were relevant to their fiscal year.
Intent and triggers replaced a stagnant pipeline with steady, qualified conversations.

Leads / month

Responses / month

115+

Market

United Kingdom

Engagement

Ongoing