25 interested replies a month for RobustClaims, an R&D tax credit platform

Businesses only look for R&D tax help around their own fiscal calendar, so reaching each prospect at the right moment was the central problem.

The client had capacity but stagnant conversions, because past outreach used no sales triggers or intent data.

With only a fledgling international presence, they wanted a deeper UK footprint, which meant a real understanding of the ICP and its segments.

We reached firms when R&D claims were actually top of mind for their fiscal year, not at random.

Timing turned a cold pitch into a well-timed, relevant offer.

We layered sales triggers and intent data onto the outreach the client had never used before.

Sporadic sends became a steady monthly engine of new conversations: 25 new leads every month.

We mapped the domestic segments and wrote to each one's specific challenges.

Messaging tailored per prospect replaced one generic pitch, building the deeper UK footprint they wanted.