111 qualified opportunities for Caveminds, from video-led outbound to an AI-native audience

About Caveminds

Caveminds is an AI-native media and community company. They help brands and operators understand where AI is actually moving the needle, through research, media, and a community of practitioners.

Their audience is founders, marketers, and operators who move fast on new tools. Reaching them meant outbound that felt native to how they already communicate: fast, visual, and personal, not a wall of text from a stranger.

The challenge

01An audience that has seen every cold email. Caveminds sells to the exact operators who get pitched daily. A standard text email would read as noise the moment it hit the inbox.
02A concept that is easier shown than written. The value was easier to demonstrate on camera than to spell out in three paragraphs. The format had to carry the message.
03Speed of the category. AI moves weekly. The outbound had to reference what was current, not a script written a quarter ago.

What we did

Video prospecting as the opening move.

Led with short, personalized video prospecting instead of a text-only cold email, so the first touch felt human and hard to ignore.
Each video opened on one specific, real observable about the prospect's company or content, never a generic intro.
The video did the pattern-interrupt; the email carried the ask.

Personalized email paired to every video.

Each video was wrapped in a tight email built to the same hook, bridge, ask shape we run on every campaign.
Copy stayed peer-to-peer, in the voice an operator in this space would actually use.
The ask was low-friction, tied to the specific reason the prospect was a fit.

Current-signal targeting.

Prioritized prospects showing live signals of AI adoption and content activity, so the outreach landed while the topic was top of mind.
The list stayed tight and high-fit rather than broad, matching the premium of a video-led first touch.

Results

111

Qualified opportunities generated in the first two months

236+

Positive responses across the video and email campaigns

2 mo

To reach that pipeline, from a standing start

Key performance highlights

Video-led first touch turned a saturated inbox into a response rate that a text-only campaign could not have matched.
236+ positive responses in a two-month window, from an audience that gets pitched daily.
Peer-voice copy paired to every video kept the outreach native to how this audience actually communicates.

Opportunities

111

Positive responses

236+

Channel

Video + email

Engagement