111 interested replies for Caveminds, from video-led outbound to an AI-native audience

About Caveminds

Caveminds is an AI-native media and community company. They help brands and operators understand where AI is actually moving the needle, through research, media, and a community of practitioners.

Their audience is founders, marketers, and operators who move fast on new tools. Reaching them meant outbound that felt native to how they already communicate: fast, visual, and personal, not a wall of text from a stranger.

The challenge

An audience that has seen every cold email

Caveminds sells to the operators pitched daily.

The challenge

Caveminds sells to the exact operators who get pitched daily. A standard text email would read as noise the moment it hit the inbox.

A concept easier shown than written

The value demonstrates on camera, not in three paragraphs.

The challenge

The value was easier to demonstrate on camera than to spell out in text. The format itself had to carry the message.

A category that moves weekly

Outbound had to reference what's current, not last quarter.

The challenge

AI moves weekly. The outbound had to reference what was current, not a script written a quarter ago and left to run.

The GTM engineering in works

GTM Play 01

Video prospecting as the opening move

A personalized video did the pattern-interrupt.

~3x the reply rate of text-onlyon an audience that gets pitched daily

The play

We led with short, personalized video prospecting instead of a text-only cold email, each video opening on one specific, real observable about the prospect's company or content.

The video did the pattern-interrupt; the email carried the ask.

GTM Play 02

A tight email on hook, bridge, ask

Peer-voice copy paired to every video.

The play

Each video was wrapped in a tight email built to the same hook, bridge, ask shape, in the voice an operator in this space would actually use.

The ask stayed low-friction, tied to the specific reason the prospect was a fit.

GTM Play 03

Target on live AI-adoption signals

Reached prospects while the topic was top of mind.

The play

We prioritized prospects showing live signals of AI adoption and content activity, so the outreach landed while the topic was top of mind.

The list stayed tight and high-fit rather than broad, matching the premium of a video-led first touch.

Results

111

Interested replies generated in the first two months

236+

Positive responses across the video and email campaigns

2 mo

To reach that result, from a standing start

111 interested replies in two months for Caveminds, from video-led outbound to an AI-native audience

About Caveminds

The challenge

The GTM engineering in works

Results

Want results like these on your ICP?