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Case study

$6K+ new MRR and 25 interested replies in 30 days for Fountane's 3D design service

$6K+
MRR added
25
Interested replies
18
Conversations
Category
SaaS
Industry
3D design service
HQ
United States
Engagement
30 days

About Fountane

Fountane is part digital product studio and part digital solutions firm. Their 3D prototyping and design service enables physical sampling of products for fashion and apparel designers, retailers, and manufacturers, saving substantial cost and time when releasing new products.

They serve large Target and Walmart vendors, and their SaaS offering digitizes the entire prototyping and sampling process, giving a holistic view of a collection from start to finish.

The challenge

01
A new, largely untapped market
3D sampling replaces a slow, expensive process.
The challenge

3D sampling replaces a slow, expensive physical process. Fountane needed a lead engine that could reach the right decision-makers and show how the approach cuts time-to-market and cost.

02
Reaching the right decision-makers
Sales couldn't get in front of who greenlights it.
The challenge

Their sales team struggled to get in front of the people who could actually greenlight a new sampling method, not just anyone in the org.

03
Past cold email had underdelivered
Prior campaigns saw low replies and hit spam.
The challenge

Previous campaigns saw low reply rates, and some emails were landing in spam. The channel had to be rebuilt before it could produce anything.

The GTM engineering in works

GTM Play 01
Lead with video to show, not tell
3D sampling demonstrates on camera.
~3x the reply rate of their prior text campaignsthe format itself was the pattern-interrupt
The play

3D sampling is far easier to demonstrate than to describe in three paragraphs, so video carried the message.

The format itself became the pattern-interrupt in a crowded inbox, where their earlier text-only campaigns had stalled.

GTM Play 02
Rebuilt deliverability to reach the inbox
Fixed the spam problem that sank prior campaigns.
The play

We fixed the spam and low-reply problems that had sunk the client's earlier campaigns. A clean sending setup meant the video-led outreach actually got seen.

Deliverability was the precondition. Without it, the best copy in the world never lands.

GTM Play 03
Target the early adopters
The Target and Walmart vendors ready to try.
The play

We focused on the Target and Walmart vendors most ready to try a new sampling method, and reached the people who could say yes.

A tight, high-fit list matched to a premium, video-led first touch.

Results

$6K+
New monthly recurring revenue added in a single month of outbound
25
Interested replies in the first 30 days
18
Sales conversations started with hard-to-reach decision-makers
Free test campaign

Want results like these on your ICP?

Apply below. If we're a fit, we run a real pilot on your ICP and show you the actual replies before you commit to anything.