147 qualified wholesale leads for Tattoo Numbing Cream Co. via SMS and email

About Tattoo Numbing Cream Co.

Tattoo Numbing Cream Co. is a consumer brand that makes tattooing pain-free. Their products reduce the anxiety and discomfort of getting tattooed, and within a few years they became a global favorite among both enthusiasts and professional artists.

Their business was built direct-to-consumer. To grow, they wanted to open a second engine: a B2B wholesale channel selling into the tattoo parlors, studios, and distributors who could stock and resell their products at scale.

The challenge

01Turning a D2C brand into a B2B seller. Reaching parlors, studios, and wholesalers as reseller partners is a different motion than selling to consumers. They needed a growth partner who could open that channel at scale using both email and SMS.
02Standing out in a competitive, untapped niche. The B2B side of this category was largely untapped, but attention was scarce. The outreach had to feel personal and non-intrusive, not like another mass blast.

What we did

Built a B2B reseller ICP from a D2C base.

Mapped the parlors, studios, and wholesalers most likely to stock the product across the target market.
Prioritized businesses by fit and reach, so effort went to accounts that could actually move volume.

Ran email and SMS in tandem.

Email carried the wholesale pitch and the reseller economics; SMS added a light, well-timed nudge.
Kept the cadence non-intrusive, so the brand showed up as a partner worth replying to, not a pest.

Personalized to the shop, not the segment.

Each touch referenced the specific business so it read like a note from a peer in the industry.
Copy stayed in the voice a shop owner would actually respond to.

Results

147

Qualified wholesale leads generated in three months

321+

Positive responses across the email and SMS campaigns

3 mo

To stand up a brand-new B2B reseller channel

Key performance highlights

A new revenue channel for a D2C brand, built from scratch in a single quarter.
321+ positive responses from parlors, studios, and wholesalers in a niche segment.
Email and SMS together kept the outreach personal without crossing into intrusive.

Qualified leads

147

Positive responses