147 interested replies for Tattoo Numbing Cream Co. via SMS and email

About Tattoo Numbing Cream Co.

Tattoo Numbing Cream Co. is a consumer brand that makes tattooing pain-free. Their products reduce the anxiety and discomfort of getting tattooed, and within a few years they became a global favorite among both enthusiasts and professional artists.

Their business was built direct-to-consumer. To grow, they wanted to open a second engine: a B2B wholesale channel selling into the tattoo parlors, studios, and distributors who could stock and resell their products at scale.

The challenge

Turning a D2C brand into a B2B seller

Selling to parlors is a different motion than to consumers.

The challenge

Reaching parlors, studios, and wholesalers as reseller partners is a different motion than selling to consumers. They needed a partner who could open that channel at scale using both email and SMS.

A competitive, untapped niche

The outreach had to feel personal, not a mass blast.

The challenge

The B2B side of this category was largely untapped, but attention was scarce. The outreach had to feel personal and non-intrusive, not like another mass blast.

The GTM engineering in works

GTM Play 01

Build a B2B reseller ICP from a D2C base

Mapped the parlors and wholesalers who'd stock it.

The play

We mapped the parlors, studios, and wholesalers most likely to stock the product across the target market.

Prospects were prioritized by fit and reach, so effort went to accounts that could actually move volume.

GTM Play 02

Run email and SMS in tandem

Email carried the pitch; SMS a light nudge.

~2x reply rate with SMS alongside emailmulti-channel without crossing into intrusive

The play

Email carried the wholesale pitch and the reseller economics; SMS added a light, well-timed nudge.

The cadence stayed non-intrusive, so the brand showed up as a partner worth replying to, not a pest.

GTM Play 03

Personalize to the shop, not the segment

Each touch read like a note from a peer.

The play

Each touch referenced the specific business so it read like a note from a peer in the industry.

Copy stayed in the voice a shop owner would actually respond to.

Results

147

Interested wholesale replies generated in three months

321+

Positive responses across the email and SMS campaigns

Brand-new B2B reseller channel, stood up from scratch in a quarter

147 interested replies for Tattoo Numbing Cream Co. via SMS and email

About Tattoo Numbing Cream Co.

The challenge

The GTM engineering in works

Results

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