What if your outbound sales could be automated, hyper-personalized, and driven by real-time data? – Sounds exciting right?
Outbound sales in 2025 demands a smarter, more data-driven approach than ever before. Traditional sales prospecting methods: such as manual list building and generic personalization just don’t work anymore, leading to challenges like low response rates, poor deliverability and a wastage of resources.
This is where AI-powered outbound sales automation comes in. The concept in the last few years has been pioneered by Clay, the AI data enrichment platform. The tool not only allows you to find the exact prospects based on a variety of signals, but also customize your outreach to them at scale.
This is where the rise of the ‘Claygency’ model ushers in a new era of outbound prospecting – helping companies build automated workflows that make cold outreach smarter, faster and more cost-efficient.
If you’re still on the sidelines, wondering if you should hire a Claygency for your business or not, this article is all you need. We’ll also be exploring the use cases and benefits of hiring a Claygency in 2025, especially if you’re a B2B product or service business.
Let’s get started.
What is a Claygency? – (And Why Should You Care?)
Before we dive into the benefits of hiring a Claygency, it’s crucial to understand what a ‘Claygency’ really is?
In simple words, a Claygency is a sales automation agency or service provider that offers AI-powered outbound automation and outreach solutions.
Such a company helps you automate every aspect of your outbound engine: right from lead qualification to sending hyper-personalized cold emails. This ensures that your sales team only speaks to the most engaged, high-intent leads.
Unlike traditional lead generation agencies, which rely on manual outreach and generic cold emails, a Claygency benefits businesses by:
- Using AI to scrape, enrich, and filter high-quality prospects from real-time data sources like LinkedIn, company databases, and competitor audiences.
- Personalizing cold outreach at scale using dynamic email generation powered by AI.
- Automating follow-ups and response tracking, reducing the manual effort needed by SDRs.
If you’re looking to scale your outbound engine without hiring an army of SDRs, the decision to hire a Claygency can be pivotal.
Given below, is a detailed overview of how a traditional lead generation agency differs from a Claygency:
| Aspect | Traditional Lead Gen Agency | Claygency |
| Lead Sourcing | Static, outdated lead lists | AI-driven, real-time prospecting |
| Personalization | Generic templates, low relevance | Hyper-personalized AI-driven messaging |
| Scalability | Limited, manual execution | Automated, infinitely scalable outreach |
| Response Rates | Low (often <1%) | Higher, thanks to data-backed targeting |
Now that we’ve explored the difference between a traditional lead generation agency & a Claygency – it’s time to explore in-depth, how a Claygency leverages AI for scalable, highly-personalized outreach.
Cold outreach in 2025 is about more than just the {{first_name}} personalization, alongside deliverability challenges which keep throwing newer challenges into the mix.
Add to it the costs associated with training, maintaining and scaling an SDR team, and you’ll be surprised at how difficult it can get to set up a quality outbound engine.
This is where the decision to hire a Claygency benefits your business, helping you:
- Cut SDR hiring and maintenance costs while improving efficiency
- Use AI-driven personalization and automation for hyper-personalized, scalable outreach campaigns
- And eventually, optimize deliverability to ensure the emails are actually landing in the prospect’s primary inbox.
How A Claygency Leverages AI for High-Performance Sales?
Now in the previous section we explored the difference between the old vs. new style of cold outreach. With AI being the “buzzword” of the outbound space in 2024, it makes sense for us to explore how a Claygency leverages AI to optimize your outbound sales strategy for optimal performance.
Keeping that in mind, let’s take a look at how a Claygency uses AI outbound systems to supercharge your outbound efforts:
1. AI-Powered lead qualification
One of the biggest challenges in outbound sales is identifying the right leads. Sales teams often spend hours manually researching prospects, only to find that most are not the right fit or aren’t ready to buy.
The decision to hire a Claygency eliminates the inefficiencies associated with manual list building using AI-powered lead qualification. This ensures that only the highest-intent leads make it to your SDR’s pipeline.
When you hire a Claygency, they use AI to analyze multiple data sources in real-time to find engaged, high-potential buyers – and with AI doing the heavy lifting, sales reps can focus on building relationships and closing more deals.
2. Scalable personalization
Traditional outbound sales rely on generic email templates that get ignored. If you want to stand out in a crowded inbox, your outreach must feel personal, relevant, and engaging.
Rather than sending the same generic cold email to thousands of leads, a Claygency benefits your business by dynamically tailoring every message using AI-driven insights. They do this by:
- Generating unique icebreakers based on the prospect’s social media and LinkedIn profiles
- Crafting custom ideas highlighting how your product or service can solve the prospect’s most pressing problems, and….
- Crafting simple, value-driven follow-ups spaced over a reasonable period of time.
3. AI-powered multichannel outreach
Traditional outbound sales focus only on email, but modern B2B buyers are active across multiple platforms. To maximize engagement, hiring a Claygency benefits businesses by automating outreach across multiple channels—including LinkedIn, cold email, and even SMS.
In addition, the Claygency can leverage AI to dynamically adjust follow-ups based on recipient behavior – thereby increasing the chances of receiving a positive response (and even generating more meetings for the business!).
Key Claygency Benefits – How Does It Help Optimize Your SDR Teams?
The decision to hire a Claygency is not just about automating cold outreach—it’s about empowering your SDR teams to perform at their highest potential. Traditional outbound sales processes are riddled with inefficiencies, from SDRs spending hours manually researching leads to wasting time on unqualified prospects who will never convert.
By integrating AI-driven outbound strategies, the Claygency benefits businesses by ensuring that your sales team focuses on what truly matters—closing deals with high-intent prospects.
Here’s how hiring a Claygency helps optimize your sales process & SDR teams seamlessly:
1. Efficiency
Efficiency is the foundation of any high-performing outbound sales operation. Traditional SDR workflows involve hours of manual lead research, list-building, personalization, and follow-ups—a time-intensive process that limits scalability.
A Claygency solves this by automating prospecting, outreach, and engagement—allowing SDRs to focus only on closing high-intent leads. With tools like Clay, you can scrape and enrich leads in real-time, eliminating the need for SDRs to spend countless hours manually searching for prospects on LinkedIn or other databases.
Moreover, once you hire a Claygency, the SDRs won’t have to manually follow-up with prospects, since AI does that job effectively, thereby increasing engagement rates.
2. Better quality of leads
Another key benefit of hiring a Claygency is the improved quality of leads. Rather than sending emails to random leads, you can automate the list building process with AI, leveraging information such as the decision-makers’ job titles, company size, hiring trends and other intent signals to determine which leads are most likely to convert.
Doing this ensures that your SDR teams only engage with high-intent leads, leading to higher response rates and more meaningful conversations.
3. 10x personalization (without 10x effort)
The key to successful outbound sales in 2025 revolves around scalable personalization. Given that a B2B buyer is bombarded with generic, templatized cold emails – hyperpersonalizing your emails is the only way to stand out.
Rather than manual personalization by your sales teams, working with a Claygency allows easy access to Clay’s AI-driven personalization engine that lets you send highly-targeted, unique messages without spending hours manually thinking about what to say to the prospect and how to do so.
4. Higher deliverability
One of the biggest hidden challenges in outbound sales is email deliverability. If your emails don’t land in the primary inbox, it doesn’t matter how good your outreach is—your prospects will never see it.
Deciding to hire a Claygency can be a crucial decision, since they help businesses by optimizing email deliverability using AI-driven domain warm-up strategies and real-time email verification. They ensure that the sending domain is warmed up properly, increasing your sender reputation and reducing the spam flags.
Moreover, with systems to scan email lists for invalid or risky addresses, they ensure that every email is being sent to a verified inbox.
5. Scalable process
Scaling outbound sales internally requires hiring, training, and managing a massive SDR team—a process that takes months and costs hundreds of thousands of dollars. A Claygency removes this bottleneck by enabling instant, AI-powered outbound scalability.
As a result, instead of hiring 20+ SDRs to ramp up the volume, you’re simply setting up workflows that help you scale your sales pipeline without additional headcount.
With such benefits in place, the decision to hire a Claygency can be the difference between a stacked pipeline filled with high-intent leads and an inefficient, non-scalable process.
Scale Your Outbound Engine – Hire A Claygency Like Cleverviral Now!
If you’re a B2B business looking to scale your outbound sales without hiring a massive team, it might make sense to hire a Claygency in 2025. This is where a sales automation agency like Cleverviral can help you:
- Automate sales prospecting and email outreach at scale
- Improve lead quality and SDR efficiency, and
- Personalize cold emails at scale without manual effort
To know more about how a Claygency like ours can help scale your business, simply drop us a line on [email protected] or fill the form on our website!
