How to Generate B2B Leads from Clutch with AI? – Stepwise Breakdown

How to generate B2B leads from Clutch using AI?


Clutch is one of the biggest B2B review platforms & marketplaces for service providers and agencies.Learn how to generate B2B leads from Clutch using tools like Clay, and the best practices to follow for a consistent lead flow from the platform.

When it comes to B2B, buyers extensively rely on reviews & opinions about products and services to make a decision. An astounding 92.4% of them prefer spending time reading reviews on platforms like G2 and – which underlines the importance of social proof & having a robust online presence when acquiring new clients and growing your business. 

If you’re a service-based business (or agency), understanding how to generate B2B leads from Clutch could be a game-changer. Over the next few paragraphs, we’ll highlight how you can leverage AI with tools like to automate your company’s Clutch lead generation efforts.

So let’s dive right in.

What is is a prominent B2B marketplace and platform for service providers to build their online presence, showcase their expertise and gather reviews in exchange for providing their services. With a database of over 280,000 service providers, the platform garners over a million visitors each month who want to compare service providers and choose the right one for their business. 

As a result, learning how to generate B2B leads from Clutch can be a game-changer for businesses looking to expand their service-based business. The platform stands out due to its focus on verified client reviews, detailed case studies, and a plethora of listed services, ranging from marketing to IT. 

Over the next few paragraphs, we’ll analyze how you can leverage AI in a step-by-step manner while learning how to generate B2B leads from Clutch. 

How to Generate B2B Leads from Clutch? – Step-by-Step AI Workflow

While applications like Apollo, LinkedIn Sales Navigator and other email extractor tools are critical for B2B lead generation, learning how to generate B2B leads from Clutch can really get your lead generation efforts up a notch. 

Thanks to an extensive database of businesses & the filters, you can easily get what you want. 

Here’s a quick low-down on how to generate B2B leads from Clutch using AI tools like to achieve your goal: 

Step 1: Start your search 

Want to know how to generate B2B leads from Clutch? - Start here!

The first step when learning how to generate B2B leads from Clutch is to search for the type of businesses you want to target. Say you’re launching a new campaign for selling your services to web design companies, you’ll simply need to enter “Web design” in the search box.  

The search would return a list of 67,251 firms offering these services, which provides us with a plethora of options when identifying high-quality Clutch leads. As an email outreach expert or salesperson, you must pay attention to the key data elements like company name, ratings & website links – since a lot of them would be critical to power your Clutch lead generation efforts. 

Step 2: Scraping the company list 

When understanding how to generate B2B leads from Clutch, the second step involves scraping the company list. We’ll approach this process backwards, analyzing the most important data points available and then scraping data that needs to be imported into Clay. 

To do this, you can either use the Clay or Instant Data Scraper Chrome extension. Here’s how you can scrape the list for Clutch lead generation using both methods: 

a. Clay Chrome Extension 

Understand how to generate B2B leads from Clutch using the Clay Chrome extension

Clay’s Chrome extension allows you to scrape a slew of data points from any website. All you need to do is visit the page and click the extension to get your desired data. When it comes to understanding how to generate B2B leads from Clutch, you have details like: 

  • The website URL
  • Company description
  • Logos 
  • Services Offered 
  • Case Studies 

All you need to do is set the necessary parameters and get the desired results. But given that there are more than 67,000 companies in the list, it becomes impossible to go to each page and scrape the data manually. 

This is where the ‘Instant Data Scraper’ extension comes into play. 

b. Instant Data Scraper 

Use Instant Data Scraper to generate high-quality lead lists via Clutch

Given the Clay extension’s drawbacks, you can easily scrape Clutch leads using the Instant Data Scraper, which is another free alternative to start building email lists for outreach.

The tool automatically scrapes available pages on any website and you can easily get thousands of companies to enrich in just a few clicks. 

Here’s a quick video for you to understand how to generate B2B leads from Clutch using the Instant Data Scraper: 

YouTube video

Step 1: Once you’ve scraped the data with Instant Data Scraper, just copy-paste it into a new Google Sheet. Since this also includes a lot of non-required fields and data, you must clean up the list before importing into Clay. 

To keep the sheet ready for importing, make sure to only retain the company name and website links. It’ll keep things organized, especially when you need to reference specific columns. 

Use Instant Data Scraper to scrape B2B leads from Clutch to your system.

Step 2: Next up, download the CSV file and import it into Clay. Once you’ve imported the file onto Clay, use the “Google Search Query” and “Find LinkedIn Profile’ enrichment. But before that, you’ll need to clean up the extra data. 

Clutch leads table for prospecting

Step 3: Referring back to the previous step, we cannot have URLs with their UTM tags and would need to use the actual domains. To do this, simply use the AI formula generator and create a new column before clicking “Text”. 

Once the column is created, click the column header and then choose ‘Settings’ followed by clicking the ‘Use AI’ button. 

Click the 'Use AI' option to add the prompt that returns TLDs without the UTM source.

Step 4: Now paste the following prompt in the AI formula generator: 

“If .io OR .com OR .tech OR .net OR .org OR .team OR .us OR .agency OR .dev OR .pro OR .eu OR .international exists in the website link, delete everything after it.”

AI formula generated for scraping Clutch leads

Since we’re only using URLs with the actual domain, we’ll get rid of everything else. The above prompt will search for specific TLDs in each row (such as .net, .com, .org and so on) and remove website links which do not meet the criteria. 

After adding the above prompt in the AI generator, click ‘Save Settings’ to clean up the data and have your list ready for outreach. 

Cleaned up Clutch leads list

Now that we have our necessary data points, we can go ahead and start enriching. Create a new column, and click “Enrich Data” and look for the “Perform Search” option.

How to generate B2B leads from Clutch by enriching Google search data in Clay?

Step 3: Enrich using Google Search 

Perform Search on Google via Clay

Now that you’ve got the data points ready, the next step for understanding how to generate B2B leads from Clutch involves enriching the sheet with additional data. 

To do this, simply create a new column in Clay, and click ‘Enrich Data’ followed by choosing the ‘Search Google’ option.  When you choose that option, you’ll see a few inputs to add your query, number of results you want to look for and a few others. 

In the ‘Google Search Query’ box, add the following input: 

“ “/new column” – adding the slash here will allow you to check the column you want to check the criteria against  (which in this case would be the URLs you’ve cleaned up). 

Now clicking on the ‘Continue to Add Fields’ option will return you a few additional fields to map into the columns. 

Rather than saving and running the enrichment, click the arrow next to ‘Save & Run First 10 Rows’ on the right to select ‘Save & Do Not Run’. 

When you run the enrichment for each row, you’ll see the LinkedIn URLs being added, which would then be used for the second round of enrichment. Simply go ahead and run the enrichment for all the rows. 

Doing this returns more than 4 search results, where the URL we need is going to be result #1. Keeping this in mind, we’ll need to then map the data to a new column. 

ResultsCellDetails 1

Once you do this, hover over the rows and then click the expand icon and then the ‘Search Results’ option. Now click the box which contains “{ ) 0”. You should see the following: 


Now when you hover over the ‘Link’, you’ll see the ‘Add as a column’ which you’ll have to click before selecting ‘Create a New Column’ from the drop-down menu. 

New column

Do this once, and you’ll have the LinkedIn URLs mapped onto the new column. 

Step 4: Find decision-makers on LinkedIn 

Learning how to generate B2B leads from Clutch? Use LinkedIn enrichment options.

Once you’ve enriched the sheet with Google search, the next step for learning how to generate B2B leads from Clutch requires you to find the decision-makers. Our best bet to do this is LinkedIn, with over 1 billion users and decision-makers across key companies globally. 

To get started, simply create a new column and then click ‘Enrich Data’ before searching for LinkedIn and then the ‘Find People on LinkedIn’ enrichment. 

Here, under the ‘Company Identifier’, we’ll select ‘Link’ from the drop-down and see ‘Job Title Keywords’ where you’ll input the specific job titles/roles you’re interested in. 

Find People on LinkedIn enrichment
Insert keywords/job titles you want to target.

Now click ‘Save’ and you’ll see the data points which can then be mapped to new columns and you’ll then be able to see individual names to look for. 

Step 5: Verify the emails 

Verify emails to generate Clutch leads using

In the last step of understanding how to generate B2B leads from Clutch using Clay, we’ll verify the email addresses of prospects before kicking off the campaign. 

To get started, simply create a new column and click ‘Enrich Data’ which will then lead you to the ‘People Data Points’ option that you’ll need to select. 

Choose the following data points to move forward: 

  • Full Name
  • LinkedIn Profile 
  • Company Name 
  • And a few others. 

Once you’ve filled out the information, click ‘Save’ to create a few new columns. Running the integrations will have a waterfall effect, where if one platform isn’t able to find the prospect’s email address, you can opt for another source. 

Finally you’ll get the result in the last column titled ‘Work Email’. 

How to Generate B2B Leads from Clutch? – Follow these Best Practices

Now that you’ve understood how to generate B2B leads from Clutch with Clay, let’s take a look at a few best practices to ensure that you’re getting high-quality leads on the platform even without AI. 

Here are a few of them you need to follow: 

  1. Focus on getting great reviews: The quantity, relevance, and average score of your reviews are crucial. Make sure you aim for a 5.0 score, since it resonates well with both Clutch’s algorithms and potential clients, boosting your promotional opportunities and helping in how to generate B2B leads from Clutch.
  1. Showcase your track record: A strong portfolio and engaging case studies are essential, especially when you’re trying to generate B2B leads from Clutch. They demonstrate your expertise and success, making your profile more attractive to potential Clutch leads.
  1. Maintain a dynamic online presence: Putting out high-quality content on your website and being active on social media is critical, especially when you’re figuring out how to generate B2B leads from Clutch. Maintain a dynamic online presence that firmly highlights your strengths and positions you as a leader in your industry. 
  1. Keep your profile up-to-date: One of the most important aspects when figuring out how to generate B2B leads from Clutch is to keep your profile enticing enough to capture the prospect’s attention. Keep it complete with detailed descriptions and social media alongside some samples of past work. 

You can also display any awards or industry recognitions to add credibility to your profile. 

  1. Create tailored lead magnets: Develop specific messaging and contact forms on your website to attract decision-makers. Ensure that these messages resonate with your target audience and clearly convey your value proposition. You can also offer highly-tailored lead magnets and resources to build prospect trust and get them onto your email list. 

Now while there’s a lot you can do to generate high-quality Clutch leads, the above best practices work well to get you some initial traction. Experiment with them relentlessly and keep your profile in compliance with the best practices and changes on the platform.  

When you do this, you’re more likely to get results with Clutch lead generation than following any ‘hacks’ or tips that might or might not work in the long-term. 

Final Thoughts

Mastering how to generate B2B leads from Clutch can significantly improve your ability to target prospective customers and enhance your lead generation efforts. Clutch’s platform, with its focus on verified reviews and detailed service listings, is an invaluable tool for businesses seeking to showcase their expertise and attract high-quality leads.

Now you can use Clay to automate this entire process, or simply partner with a growth agency like ours. At Cleverviral, our cold outreach services  are powered by the best-in-class AI tools and workflows which make it easier for you to generate Clutch leads on autopilot. 

To learn more about how and how we can help elevate your business, contact us at [email protected] or fill out the form on our website. Once you do this one of our experts will get in touch with you to discuss how we can help you achieve your specific goals through our AI-powered outbound systems. 

Until then, happy prospecting!! 

Frequently Asked Questions

How do you get leads from

You can use data enrichment & scraping tools like Instant Data Scraper and Clay to generate high-quality prospect data based off potential leads on the Clutch platform.

In addition, one must also ensure that their profile is well-optimized, with relevant case studies and recognition/awards being added wherever necessary.

One must also have an active social media presence alongside high-quality website content that engages them and captures their attention.

Table of contents

About the Author


Manan is a B2B copywriter & content strategist at Cleverviral. A content marketer and writer for 5+ years, he has written for our clients like Forms On Fire, Wigzo and Lenovo for their email and other content-related operations.Get in touch with him at: [email protected]

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