12 Best B2B Data Providers to Power Your Outreach [Detailed List]

In the competitive arena of B2B sales and marketing, the quality of your prospecting efforts can make or break your outreach campaigns. Having access to accurate, comprehensive, and up-to-date B2B data is not just advantageous—it's essential. The right B2B data providers can help you reach your ideal customers quickly & effortlessly, offering insights that go beyond just basic contact information. 

Over the course of this article, we’ll explore the 12 best B2B data providers who can enhance your lead generation & take your outbound campaigns up a notch. 

So let’s get to know what they are. 

Why does your business need a B2B data provider?

There are a multitude of reasons why businesses look to engage the services of B2B data providers. Some of them are as follows: 

1. Data Quality

High-quality data is the backbone of effective outreach. With accurate and reliable data, you can ensure that your messages reach the right people. Most B2B data providers employ rigorous data collection, verification, and updating processes to maintain the integrity of their databases – thereby reducing bounce rates and improving conversions. 

2. Time Saving

Compiling a prospect list manually is time-consuming and often impractical. B2B data providers offer a shortcut, allowing you to access pre-qualified leads quickly. This saves valuable time, enabling your sales and marketing teams to focus on crafting compelling messages and strategies rather than data mining.

3. Cost Reduction

Investing in a B2B data provider can seem like an added expense, but it's actually cost-effective in the long run. 

By providing you with targeted lists of prospects, it reduces the cost per lead and improves ROI on your marketing campaigns. Additionally, by avoiding outdated or irrelevant contacts, you minimize wasted resources.

4. Competitive Advantage

Working with experienced buyer intent data providers gives you a unique competitive advantage. 

Using this information, you can figure out which companies are on the lookout for a solution or service like yours, thereby helping you identify what accounts/businesses to target on priority. 

Top 12 B2B Data Providers to Reach Your Target Accounts [Reviewed] 

1. Cleverviral 

Unlike other B2B data providers, Cleverviral's AI-powered data intelligence solutions help you reach the right prospect through a combination of publicly available data, sales triggers and buying intent. 

Once we’ve gathered enough data about your prospects, the focus is on cleaning and enriching this data to remove any chances of high bounce rates and to improve deliverability. With Cleverviral, you get customized solutions that are tailored to your requirements, alongside extensive support in both their implementation and optimization. 

Pros:

• Data sourced from online communities, databases, publicly-accessible government records and even social media. 

• AI-powered data collection and enrichment for greater prospecting success, while a certain level of human intervention ensures that you’re getting only the most up-to-date, relevant data. 

• We identify key decision-makers within target companies, including their contact details, social media accounts and even the job titles. Additionally, sourcing this data costs mostly less than what it does when buying the subscription to a software application. 

Cons:

• Cleverviral's data intelligence solution is a service, and not a software application – so you’ll need to outsource your list building to us, which might not be ideal for companies that are looking at doing everything in-house or at a lower budget. 

2. UpLead

UpLead is one of the most popular B2B data providers and claims to offer 95% when it comes to data accuracy. Using their solution, you can not only filter contacts by job title, location and company size but also use their Chrome extension to find contacts & even the required technographic data while browsing a website or LinkedIn profile. 

Moreover, UpLead can easily integrate with CRMs and sales engagement tools like Salesforce, Hubspot and Pipedrive among others. 

Pros:

• Real-time email verification with 95% data accuracy.  
  
• More than 14 million company profiles.
  
• 108 million B2B contacts with their email IDs. 

 Cons: 

• Complex user interface and there’s a chance a certain percentage of emails might bounce 

• Some of their prospect data is outdated, and they could do well with more recent information. 

3. Clearbit 

Clearbit is the third name on our list of top B2B data providers, with extensive focus on identifying technographic and firmographic data based on your ideal customer profile (ICP). 

Similar to UpLead, Clearbit also offers seamless integration with CRM tools like Salesforce, Hubspot and Pipedrive among others. 

Through their tool, users can easily track website visitors and then use that insight to personalize their message. 

Pros:

• Their datasets get refreshed every 30 days, which is one of the major highlights of using Clearbit. 

• Offers advanced segmentation features and lead management which helps in improving conversion rates. 

• You can even launch personalized email campaigns directly from the tool. 

Cons: 

• The user interface is slightly complex to understand, especially for beginners. 

• Clearbit doesn’t offer a free trial, and also lacks sufficient data in some industries. To that end, you’ll have to figure it out while using. 

4. Lusha

Lusha is a popular B2B intent data provider, with an exclusive focus on LinkedIn. They provide an extensive database of B2B contact data, such as – prospect emails, phone numbers and other data points of decision-makers.  

Similar to Clearbit, Lusha is one of those LinkedIn B2B data providers that update their datasets in real-time, ensuring that you’re always receiving accurate and latest information. 

They also have a Chrome extension that works on multiple browsers, thereby adding much-needed heft to your prospecting efforts. 

Pros: 

• Easily search for more than 1000 companies and specific contacts within those organizations in a single search. 

• Easily monitor leads and campaign performance from within Lusha itself. You can also export the prospect lists to your CRM or as a CSV. 
  
• Frictionless integration with major tools like Hubspot, Gmail, Outlook and Zoho. 

Cons: 

• Doesn’t have enough information about prospects, which could be detrimental to the success of your outreach. 
  
• Customization options inside Lusha can be slightly confusing for new users. 

5. Salesintel 

Although positioned as a sales engagement tool, Salesintel also offers features for finding prospects’ contact information. The software has extensive use cases in B2B marketing, allowing sales teams to reach out to potential clients through them. 

Using Salesintel makes it possible to also source a slew of technographic, intent and firmographic data, covering over 12k intent topics. Thanks to such an extensive database and easy lead prospecting features, you can consider it among the top B2B data providers in the market currently. 

Pros: 

• Similar to UpLead, Salesintel guarantees 95% data accuracy when it comes to B2B company and contact data.
  
• They re-verify datasets every 3 months, thus increasing the chances of reaching out to only the most active prospects. 

• You can also use its recruiting-related features to find ideal candidates for a job at your company. 

Cons: 

• You cannot create large lead lists 
  
• There are limits on searches and credits for performing specific actions, which can lead to a cluttered, broken experience. 
  
• Their user interface isn’t very intuitive and easy to understand. 

6. 6Sense 

6Sense is another useful B2B buyer intent data provider using AI as a key differentiator to provide insights about customer behavior, interest and buying intent. They have what they call a “Revenue AI for Sales” platform, where sales teams get direct access to recommended actions, persona maps and company pages among others. 

 You can easily use their AI-based capabilities to build out high-intent lead lists, effectively increasing the chances of a positive response. The software also integrates well with CRM tools like Hubspot and Salesforce. 

Pros: 

• More than 500 billion intent signals are analyzed by 6Sense monthly. 
  
• Uses a combination of AI, machine learning and human verification for checking the accuracy of B2B contact data.
  
• Offers more than 100 million email addresses. 

Cons: 

• The list building & segmentation features are not seamless.
  
• The dashboard design is clunky and complex, which can be overwhelming for both non-tech users and newbies. 

7. ZoomInfo 

ZoomInfo offers one of the largest databases for B2B information in the world. Their algorithm gathers extensive data from a variety of publicly-available and private sources in real-time. 

Over the years, ZoomInfo has positioned itself as one of the top B2B data providers in the USA and other important markets. Through their proprietary data solutions, users can target the right prospects, generate leads at scale and improve their outreach effectiveness. 

Pros: 

• ZoomInfo processes around 1.5 billion data points daily. 
  
• Offers real-time data verification, alongside 321 million user profiles. 
  
• Has impressive customer support and seamlessly integrates with most tools and third-party applications. 

Cons:

• Some users have complained about the freshness of the data, which could be detrimental to your outreach efforts. 
  
• Storing, tagging and segmenting data inside the tool can be slightly tricky. 
  
• Given the fact that ZoomInfo is used extensively by enterprise-grade businesses, their pricing could be a factor that holds you back from using their solution. 

8. Ampliz 

Ampliz is the eighth name on our list of the top B2B data providers, offering both data-related solutions and B2B sales intelligence features. It is ideal for companies targeting the healthcare industry, and while it’s a US-based buyer intent data provider – the focus is extensively on the APAC market as well.

The company also uses a combination of AI and ML to source prospecting data from a variety of sources, and can be used by businesses looking for up-to-date information and data-driven insights about prospects. 

Pros: 

• Curates data from 100+ data sources, which is then validated by over 800 experts for error-free prospecting. 

• Brands itself as the ‘most-reliable, authentic and real-time’ dataset provider, especially when it comes to launching high-performing email campaigns. 

• Ampliz is GDPR and CCPA compliant, while also offering data enrichment solutions in addition to sourcing it. 

Cons: 

• Doesn’t have a very intuitive user interface & experience, which makes it difficult to navigate through for beginners and non-techies. 

• Only targets the healthcare industry, which could be detrimental to your outreach if you’re from another industry. 

• Has a relatively high pricing for a data provider, which is why it's not affordable for startups and small-to-mid sized businesses to purchase from.  

9. LeadIQ

LeadIQ is another B2B buyer data provider, allowing sales reps to create lead lists from scratch. Similar to Cleverviral, LeadIQ also collects a lot of their prospect data from public and private sources (including social media, job boards and even SERPs) while integrating major CRMs like Salesforce. 

That being said, LeadIQ might not be ideal if you want an all-in-one solution for marketing and RevOps – given their exclusive focus on SaaS sales. 

Pros: 

• Get notified about job changes, promotions and company changes for prospects. 
  
• Offers easy email deliverability verification, apart from offering sales trigger tracking.
  
• You can also use the browser extension to search for prospects easily. 

Cons: 

• You can only import 1 LSN contact page at a time.
  
• The UI/UX is not very user-friendly & there have been instances where users have reported about the app crashing incessantly. 
  

10. LinkedIn Sales Navigator

LinkedIn Sales Navigator is probably amongst the most popular B2B data providers, allowing users to leverage the 1-billion strong network of professionals across the world. 

As you already know, the tool allows you to find prospects, track them and reach out to them via personalized invites and messages tailored to their needs. You can also use advanced search and filters to zero-in on the right prospects for your solution. 

What’s more, the tool also allows you to get real-time insights into your prospects and their companies, alongside recommendations for possible accounts to target under your ICP. 

Pros: 

• Get comprehensive company and prospect data at your fingertips. 
  
• Easy integration with multiple CRM tools and real-time prospect tracking. 
  
• Easily segment prospects into different lists, based on factors like industry, decision-maker job titles and even by levels of activity in the last 30 days.  

Cons:

• The cost is slightly on the higher side, which could be detrimental if you’re on a tight budget. 

• Data accuracy is only limited to the information provided by users on LinkedIn. 
  

11. Demandbase 

Demandbase is one of the rare B2B data providers offering account intelligence for identifying and reaching out to key decision-makers. The tool offers a slew of other added benefits including personalized messaging, sales intelligence and even account-based marketing features. 

In addition, you can also enrich your existing databases and perform outreach at scale using AI – which makes it an ideal choice for businesses looking to ramp up their campaign performance.

Pros: 

• Uses a combination of AI, ML and human email verification. 
  
• Offers intent data alongside integration with popular CRM systems. 
  
• Offers seamless audience segmentation and creation of targeted account lists. 

Cons: 

•  There are various errors with internal user usage reporting in the software. 
  
• The UI isn’t very intuitive and tends to have bugs which might disrupt the flow of your prospecting. 
  
• Their engagement scoring method is quite confusing, especially for new users. 

12. Seamless AI 

Seamless is an AI-based B2B buyer intent data provider that helps you find accurate prospect info in quick time, apart from helping you build high-quality lists through automated processes, AI-powered data enrichment and a slew of integrations with major B2B sales prospecting tools. 

You can also leverage some of the advanced features like email sequence personalization, technographic search filters and automated follow-ups – all of which make it one of the best B2B data providers for large companies. 

Pros: 

• You can use the firmographic filter to find your company’s target audience and prospects easily. 

• Get access to more than 1.9 billion verified contacts & company records. 
  
• You can easily use the Chrome extension to find phone numbers, email and other details of prospects inside your browser. 

Cons: 

• The list exporting feature isn’t very intuitive and needs some optimization. 
  
• The product pricing is slightly on the higher side. 
  
• Has a lot of outdated and invalid email addresses in their database.

How to Choose the Right B2B Data Provider for Your Business?

Choosing the right B2B data provider requires a holistic view of your business’s needs and goals. Consider the following factors to make an informed decision:

• Data Quality: Prioritize providers known for accurate, up-to-date, and reliable data.

• Data Coverage: Ensure the provider covers the industries, regions, and demographics relevant to your target market.

• Customization Options: Look for providers that allow you to tailor data to your specific needs, enhancing the relevance of your outreach.

• Data Compliance: Compliance with data protection regulations is non-negotiable. Ensure your provider adheres to these standards.

• Data Refresh Frequency: Opt for providers that frequently update their data, ensuring you’re working with the most current information.

• Integration Options: Ease of integration with your existing CRM and marketing tools can significantly streamline your workflows.

• Reputation and Customer Reviews: Research the provider’s industry standing and customer feedback to gauge their reliability and service quality.

Final Thoughts

The quest for the perfect B2B data provider is both crucial and complex. These providers offer the keys to unlocking meaningful engagements with potential customers, making the selection process critical to your outreach success. By carefully considering your business needs and evaluating the offerings of top providers, you can empower your team with the data necessary to drive conversions and foster growth. 

For those looking to enhance their data-driven outbound efforts, Cleverviral’s full-stack email outreach solutions might just be what you need.

To explore how we can elevate your outreach strategies, reach out to us at hi@cleverviral.co or fill out our contact form.

Frequently Asked Questions

Where can I find B2B data?

You can find B2B prospecting data across the public web such as online communities, social media platforms, public records, business directories and even publicly-available government data.

That being said, it's a good idea to enroll the services of a B2B data provider

How to improve your B2B database?

To improve your B2B database, regularly update and cleanse existing data, employ data enrichment techniques to fill gaps, ensure data accuracy through validation processes, segment data for targeted marketing campaigns, and prioritize data security measures to safeguard sensitive information.

Regular audits and feedback loops with sales and marketing teams aid in refining data quality continuously.